PORT CHESTER, N.Y., June 2, 2026 – Orana Management LLC (“Orana”), a national dental management and growth partner for independent dentists, today announced a strategic partnership with Westchester Gentle Dentistry, a leading dental practice that has served patients in Westchester County, New York since 1997.
Through this partnership, Orana will support the business and operational side of the practice – enhancing day-to-day operations and establishing a more scalable foundation for long-term growth. Westchester Gentle Dentistry will remain independently owned and operated, maintaining full control over all clinical decisions and patient care.
This partnership reflects a broader shift within dentistry. While consolidation through dental support organizations (DSOs) continues to increase, the majority of practices remain independent – and many dentists are seeking ways to retain ownership, build their personal brands and scale on their own terms. Orana was built for this shift, working in the dentist’s corner as both an operating partner and advocate.
“Today’s dentists are expected to manage far more than clinical care, including their teams, technology, marketing, and day-to-day operations – often without the infrastructure to scale efficiently,” said Omeed Alidadi, Founder of Orana Management. “At Orana, we are proud to serve as dentists’ operating partner and advocate so they can focus on what they do best: providing exceptional patient care. We’re excited to work alongside the Westchester Gentle Dentistry team as they continue to grow and serve more families in the community.”
At its core, Orana is designed around a representation-first model. Rather than a traditional management approach, Orana embeds alongside independent practices to support both targeted initiatives and broader operational needs – from day-to-day operations and vendor strategy to brand development, patient experience, and long-term growth strategy. The firm emphasizes practical, hands-on involvement, a tailor-made approach, and a deep understanding of what it takes to build and sustain a successful independent practice without compromising autonomy or identity.
“Orana brings a thoughtful, hands-on, and modern approach to supporting independent practices,” said Dr. Feryal Alidadi, founder of Westchester Gentle Dentistry. “Their focus on patient engagement, team development, and operational excellence – combined with a knack for creative problem-solving – allows us to navigate the complexities of a changing landscape, including the rise of AI, with innovative, customized solutions tailored to our practice.”
About Orana Management
Orana Management is a dental management and growth partner for independent dentists, built on a representation-first model. The firm works alongside dentists as a strategic operating partner and advocate, supporting both targeted initiatives and broader operational needs across the business side of dentistry.
Orana’s services include operational management, vendor optimization, technology implementation, recruiting and team development, integrated marketing, brand positioning, patient acquisition and retention strategies, and long-term growth planning. The firm also supports dentists in building their personal brands and expanding their presence within their communities.
Orana’s flexible model allows dentists to engage across specific growth initiatives or broader operational support, depending on their needs and stage of development. The company emphasizes hands-on execution, long-term value creation, and community-rooted growth.
About Westchester Gentle Dentistry
Westchester Gentle Dentistry is a family-owned dental practice located in Port Chester, New York, serving patients throughout Westchester County and the surrounding tri-state area since 1997. Known for its comfort-first approach – where patient comfort meets exceptional care –the practice offers comprehensive services including preventive, cosmetic, and restorative dentistry, dental implants, and Invisalign treatment. With advanced technology, a compassionate team, and a reputation built on serving multiple generations of families, Westchester Gentle Dentistry is committed to helping every patient achieve a healthy, confident smile.
